Knowing where someone is when they consume media can be a powerful tool in the hands of a journalist, publishers, and especially advertisers and marketers.
And as the use of GPS-equipped mobile devices has increased, so has the interest & competition to provide location-based services. Services such as customized news & information, advertisements, coupons, travel guides & lots more. Companies like Foursquare who offer users foursquare badges have risen to the top as the most popular.
But most people are still not using geo-location services. Only Thirty percent of online adults in the U.S. are familiar with geo-location applications. Less than 6 percent of online adults are using these programs, & only 2 % use them once a week or more, according to new data from research firm Forrester. So it looks like marketers are really going to need to step up efforts in these services are going to gain mainstream adoption.